The term Data Marketplace originates from the fields of Big Data and Smart Data, Digital Marketplaces, and Digital Transformation. A Data Marketplace is a digital marketplace where various companies or individuals can buy, sell, or exchange data. These marketplaces offer, for example, customer data, market data, or weather data – similar to products in an online shop.
On a data marketplace, providers and demanders meet in a straightforward way. Companies that possess data can make it available to other firms that wish to use it for analyses, innovations, or as a basis for decision-making. The special feature: the platform often also handles payment processing and ensures that data protection and legal requirements are adhered to.
A vivid example: A company that collects weather data offers it on a data marketplace. A farm purchases this data to better plan its harvesting times. In this way, both sides benefit: one gains important information, the other discovers a new source of income. Data marketplaces are an important building block for digital transformation and help companies to optimally utilise the potential of data.





