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The AI strategy for decision-makers and managers

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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

Start » 19.03.2025: Panel Discussion | The Role of AI in Modern Marketing - Live on stage in Vilnius/Lithuania
19 March 2024

19.03.2025: Panel Discussion | The Role of AI in Modern Marketing - Live on stage in Vilnius/Lithuania

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Companies need to understand how to leverage artificial intelligence within modern marketing strategies. This includes grasping the capabilities of AI in areas like data analysis, personalisation, automation, and customer engagement. They should also be aware of the ethical considerations and potential biases associated with AI, and how to implement these technologies responsibly to build trust and maintain brand integrity. Understanding the evolving landscape of AI tools and platforms, and how they integrate with existing marketing stacks, is also crucial.

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Sanjay Sauldie (M.Sc.)

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