Privacy by Design is a principle that is particularly important in the areas of cybercrime and cybersecurity, as well as digital society and digital transformation. The term describes the principle of incorporating data protection from the outset into the development of new technologies, products or services – rather than afterwards.

Instead of seeing data protection as a bothersome extra, Privacy by Design ensures that personal data is protected right from the planning stage. This means, for instance, that only the data that is truly necessary is collected, and that this data is well secured.

A clear example: If a company develops a new app, it checks during the app's design phase which user data is absolutely necessary. Unnecessary information is not collected in the first place. Furthermore, the app ensures that data is transmitted in an encrypted manner and that users themselves can decide which details they wish to share.

With Privacy by Design, data protection becomes part of the company culture. For businesses, this means they not only protect their customers' data but also strengthen their trust and prevent potential data protection problems.

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