AI-powered personalization is primarily at home in the areas of Artificial Intelligence, Digital Transformation, and E-commerce and Digital Retail. The term describes how companies use artificial intelligence to tailor their offerings, services, or marketing measures specifically to individual users.
Instead of showing all customers the same product or sending them the same advertisement, AI-powered personalisation recognises individual interests and preferences by evaluating data. Artificial intelligence learns from users' past behaviour, purchase histories or search queries, and can therefore offer suitable product recommendations or personalised newsletters, for example.
A good example: You visit an online shop looking for trainers. The AI remembers your search behaviour and, on your next visit, specifically shows you sportswear or new shoe models that match your taste. This makes your shopping experience easier, faster, and more relevant.
AI-powered personalisation helps companies to cater more specifically to their customers' wishes and to increase satisfaction. For consumers, this generally means fewer irrelevant offers and a personalised shopping experience.
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