With the release of ChatGPT, OpenAI has started the race towards the widespread establishment of artificial intelligences in the world of work. This also affects competition, as companies become more efficient through the implementation of AI and can thus use their resources more profitably.
In this seminar, you will learn how to benefit from the use of disruptive technology to unlock the full potential of AI for your business.
Your Benefit
- Learn the applications of ChatGPT & Co. and create purposeful and meaningful prompts.
- Create AI-generated texts for SEO/SEA and learn about other AI tools already available for marketing and sales.
- Get an overview of how AI can boost your social media activities and support your direct response marketing.
- Prepare market analyses with AI and analyse sales data to understand your target audience even better.
Content
- ChatGPT and AI Tools at a Glance – How to use technologies professionally
- The new rules for SEO/SEA – How to Achieve Top Rankings in Search Engines
- Next Level Social Media Marketing – Boost your posts with ChatGPT
- AI-powered personalised customer engagement – Develop even more unique customer experiences
- More in-depth market analyses – Monitor competitors, customer feedback and market trends even more efficiently
- Improved lead generation – How to win new customers with ChatGPT
- More detailed sales data – How to analyse sales forecasts and sales plans in more depth
Who is this event aimed at?
This seminar is aimed at specialists and managers from the fields of marketing, online marketing, advertising, multimedia, social media, communication, sales, business development, and branding from companies of all sectors. Representatives from advertising/multimedia and PR agencies are also invited who wish to expand their knowledge regarding the use of AI and ChatGPT in order to permanently optimise their existing marketing activities.
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This seminar is organised by Management Circle. The seminar will be conducted by Sanjay Sauldie, the developer of KIROI Strategy.
Supported by Sanjay Sauldie:
René Groll, Head of E-Commerce, Chief Digital Officer | Gust. Alberts GmbH & Co. KG:
René Groll, who is responsible for the development and implementation of the e-commerce strategy, is driving forward the e-commerce strategy at Gust. Alberts GmbH & Co. KG and successfully guiding the company through digital transformation.
Daniel Lehmann, In-house Lawyer | Ströer SE & Co. KGaA
The in-house lawyer at a publicly traded company for digital and out-of-home advertising deals with group-wide issues relating to online advertising, data protection, and specifically liability issues in the digital sphere. The topic of trade secrets has been a part of Daniel Lehmann's work for over three years.
Deutsch 
English (UK)