Predictive AI (Glossary)

Predictive AI is primarily at home in the fields of Artificial Intelligence, Big Data and Smart Data, and Digital Transformation.

The term Predictive AI stands for predictive artificial intelligence. This technology uses large amounts of data to make predictions about future events. Predictive AI enables companies to recognise patterns in their business and take advantage of trends early on. Clever algorithms are used for this purpose, which learn from already collected data and deduce what is likely to happen next.

A simple example: An online shop uses predictive AI to analyse its customers' purchasing behaviour. The artificial intelligence identifies when and which products are particularly in demand. This allows the shop to replenish stock in good time and make targeted offers before demand rises.

Predictive AI helps in making better decisions and utilising resources efficiently. It is an important building block for digitalisation in companies and ensures that firms can react more quickly to changes. For example, Predictive AI supports production, marketing, or customer service with precise forecasts.