New Work (Glossary)

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The term New Work is primarily at home in the categories of Digital Transformation, HR work and teams, and Digital Society. New Work describes a new way of working today: flexible, digital, and focused on the needs of employees. The focus is on making work more meaningful and allowing for greater freedom in its design – for example, through home office, flexible working hours, or less rigid hierarchies.

A clear example: Previously, a team had to be in the office every day from 9 am to 5 pm. With the principles of New Work, the team can decide for itself where and when work is done – some work at home in the morning, others prefer to work in a café in the evening. What's important is that tasks are accomplished together, but the team can determine exactly how that happens.

New Work uses digital tools such as video conferencing or online platforms, enabling teams to work together from anywhere in the world. This creates new opportunities for structuring work, which increase both productivity and satisfaction. Companies that adopt New Work are often more attractive to employees and better prepared for the digital future.

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