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Mobile Commerce (mCommerce) (Glossary)

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Mobile Commerce (mCommerce) falls into the categories of eCommerce, Digital Commerce and Digital Transformation. The term describes the buying and selling of goods and services via mobile devices such as smartphones or tablets. This means users can conveniently buy via an app or mobile website, whether they are on the bus, out for a walk, or lounging on the sofa.

Unlike classic online shopping on a computer, mobile commerce is specifically designed for ordering products and services quickly and easily on the go. This includes not only shopping but also mobile payments, offers, tickets, and much more.

A vivid example: During your lunch break, you see an attractive pair of shoes in an advert on your mobile phone. With just a few clicks, you order the pair directly through an online shop's app and pay easily with mobile payment – all done! This shows how mobile commerce (mCommerce) makes everyday life easier today and shopping even more flexible.

For businesses, mobile commerce offers significant opportunities to reach their customers anywhere and simplify the sales process. Therefore, mCommerce is an important component of digital transformation in retail.

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