Only a few days after the completion of the acquisition of Time Warner has AT&T a new pay-TV service called WatchTV announced, which will be offered online. The service will include a package of over 30 live TV channels, as well as a large library of on-demand content, and will be compatible with smartphones, tablets, web browsers, and other streaming devices. Priced at $15 per month, WatchTV will be a cheaper alternative to AT&T's DirecTV Now, targeting customers who want a basic offering of TV channels (alongside their streaming subscriptions) without being tied to a hefty monthly cable bill.

As the following graph shows, the American Pay-TV landscape rather fragmented and offers customers who don't want to cut the cord a wide choice. According to the by the Leichtman Research Group The compiled data showed that the largest pay-TV providers in the USA, representing around 95 percent of all subscribers, had 91.9 million subscribers at the end of the first quarter of 2018, a decrease of 300,000 since the end of last year. Netflix, arguably the biggest threat to the entire industry, ended the quarter with 56.7 million domestic subscribers.

Further infographics can be found at Statista