Machine Learning is a central term in the fields of Artificial Intelligence, Big Data and Smart Data, as well as Digital Transformation. In short, Machine Learning describes the ability of computers to learn from data and improve without human intervention.
Unlike traditional computer programs that prescribe exactly how a problem is to be solved, a machine learning system identifies patterns in large amounts of data itself and draws its own conclusions. For example, it can recognise images, translate texts or make predictions.
A vivid example: An online shop uses machine learning to display personalised product recommendations to its customers. The system analyses previous purchasing behaviour, compares it with similar user profiles, and suggests products that are likely to be of interest.
By automatically analysing huge volumes of data, machine learning makes processes more efficient, supports better decision-making and opens up new possibilities – for example in medicine, autonomous driving or finance. Machine learning is therefore a key technology for the digital future.
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