The term „ethical data sourcing“ is particularly important in the fields of Big Data and Smart Data, Artificial Intelligence, and Digital Society. It describes how companies and organisations collect, use, and store data in a fair, transparent, and responsible manner.
Ethical data acquisition means that personal information from individuals may only be collected with their knowledge and consent. Furthermore, the data must be secure and must not be misused. This is done to protect data privacy and the privacy of each individual.
A clear example: A company wants to understand its customers better and asks them to voluntarily participate in an online survey. It clearly informs them what data will be collected and how it will be used. Furthermore, the data is anonymised so that conclusions about individuals are not possible. Customers can decide at any time to have their data deleted.
Ethical data procurement builds people's trust in digital technologies and ensures that new developments, such as artificial intelligence, can continue to be used responsibly in the future. Companies that focus on ethical data procurement often have a decisive competitive advantage.
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