Conversational AI is particularly at home in the areas of Artificial Intelligence, Digital Transformation, and eCommerce and Digital Commerce. Conversational AI refers to computer programs that are capable of communicating with people in natural language – similar to how we communicate with each other. This happens, for example, via text (as in chat) or by voice (as with voice assistants).
The basis for this lies in advanced technologies that can recognise, understand, and provide suitable responses to language. In everyday life, we encounter solutions with Conversational AI, for example, in chatbots on websites that answer customer queries around the clock, or voice assistants like Alexa, Siri, or Google Assistant.
A concrete example: On an online shopping platform, a chatbot based on Conversational AI can instantly help when customers are looking for a specific product, tracking orders, or asking frequently asked questions. This saves time and makes the service faster and more personal.
For businesses, the use of Conversational AI often means increased efficiency, better customer experiences, and round-the-clock support without the constant need for direct human intervention.
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