The term Computational Creativity belongs to the fields of Artificial Intelligence, Digital Transformation and Digital Society.
Computational Creativity describes the ability of computers to take on creative tasks that were previously reserved for humans. This means that with the help of artificial intelligence and algorithms, machines learn to independently create new ideas, solutions, works of art, or even music.
A vivid example: an AI like ChatGPT can, at the touch of a button, invent entire poems, advertising texts, or new recipes. In advertising, companies use so-called AI tools to automatically design creative campaigns. In music production too, there is software that independently composes new songs by learning from millions of existing ones.
Computational creativity makes routine tasks and creative work more efficient and versatile. At the same time, it opens up new opportunities for innovation in business, marketing, and even product development. Nevertheless, human-machine control and collaboration are still necessary so that creatively generated results can be meaningfully used.
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