Why Instagram is now attacking YouTube

4 July 2018 by Sanjay Sauldie (M.Sc.)

Instagram has recently introduced a new content format. With IGTV, it is now possible to upload videos in 4K resolution with a length of over 60 seconds to the platform. With this innovation, the company owned by Facebook is taking on the competition from YouTube targets which is currently the most important platform for influencers and video bloggers. Furthermore, Instagram takes into account user viewing habits, as the Statista graphic shows, based on Ooyala's Video Analyst Data shows. According to this, smartphone users worldwide are increasingly watching longer videos.
More infographics can be found at Statista

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