In recent years, we have Podcasts developed into a new form of distributing audio content to a broad, international audience. Podcasts are particularly popular with younger audiences and digital natives and are particularly well-suited for long audio content such as interview formats and lectures that delve deeper into specific topics or special interests than is usually possible with radio formats aimed at the general public.
According to the most recent Digital News Report The Reuters Institute found that more than a third of respondents from 22 countries had listened to a podcast in the month before the survey, with penetration varying widely across different markets. The following chart shows where the biggest podcast enthusiasts and sceptics live.
Further infographics can be found at Statista





