With KIROI Step 2 to the best keyword research tool

The importance of a structured approach to keyword research

Keyword research forms the basis of every successful online strategy. Many approach us with the desire to identify suitable search terms that have both good search volume and realistic chances of a top ranking on Google. A sensible keyword research tool is essential in filtering and prioritising the vast amount of terms. The separation of subjective assessments from well-founded data analysis has proven particularly helpful in this regard.

Businesses from various sectors often bring questions, such as: Which keywords actually generate traffic? Which terms are too competitive? And which long-tail variations are relevant for their own target audience? A precise evaluation of search volume, SEO difficulty, and CPC (Cost-per-Click) provides insights into which keywords can be usefully implemented and which cannot.

This is how the keyword research tool helps with analysis and prioritisation

In the second step of the analysis, the tool offers the option to create a clear keyword list with the most important key figures. This allows users to create a data-based prioritisation. This avoids overlaps or so-called keyword cannibalisation, which can impair visibility.

For example, a large e-commerce company used this approach to find product names with the highest search intent. In this way, they identified which long-tail keywords have less competition but still attract users with purchasing power. Clinics also use such a tool to select particularly targeted and search engine-optimised terms for sensitive medical topics.

KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract)
A company from the tourism industry used a keyword research tool to analyse search volumes and competition density for terms such as „family holidays in the mountains“ and „active hiking holidays“. This systematic selection enabled them to align their content strategy with user needs and to increase organic reach in a targeted manner.

Concrete examples from the industry

An agency in the finance sector uses the tool to analyse keywords around topics such as „sustainable investments“ and „loan comparison 2025“. By specifically evaluating the density of competition and CPC values, they arrive at focus terms that offer favourable entry opportunities for both organic and paid campaigns.

In the field of software development, a keyword research tool is used to select relevant technologies and specific use cases. Terms such as „low-code platforms“ and „AI-driven automation“ are checked for search volume and competitive intensity. This allows for the development of content strategies that precisely match current market demands.

Even in the healthcare sector, stakeholders use the tool to capture accurate keywords for topics such as „alternative pain therapies“ or „type 2 diabetes nutrition.“ The data obtained from this provides an insight into user interests and delivers ideas for suitable content, which often ranks well as it meets high demand with moderate competition.

Impulses for use in projects with artificial intelligence

Our experience shows that many clients are often looking for tools that will accompany them on their journey in the digital world and simultaneously support them in deriving the right decisions from the data jungle. The keyword research tool acts as a supportive element that provides impetus for further content planning. It does not replace expertise and individual know-how transfer, but rather processes the data in such a way that well-founded decisions are made easier.

Users frequently report that a clear structure and structured evaluation are essential at the beginning of a project to gain confidence in handling the diverse figures and terms. Depending on the project objective, a wide variety of tools can be combined to generate a comprehensive and valid database, which is then evaluated in the second stage of the system.

KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract)
The medium-sized consulting firm implemented the second step to conduct keyword analyses based on individual customer projects. The tool was particularly helpful in creating competitor analyses and prioritising relevant keywords for sector-specific digital offerings. The structured method led to improved visibility and supports the consultancy in its day-to-day business.

My analysis

A well-thought-out keyword research tool is an essential component for anyone looking to improve their online visibility in the long term. The second step – analysing and prioritising keyword data – is crucial in determining whether existing potential can be fully exploited. The systematic use and structured evaluation help to make objective decisions based on reliable figures, rather than relying on gut feelings. Companies from a wide variety of industries benefit from this approach to precisely align their content strategy and sustainably increase their reach.

Further links from the text above:

[1] The best keyword tools in review

[2] 8 Best Keyword Research Tools for SEO in 2025 (Compared)

[3] Mastering Keyword Research: KIROI Step 2 & Testing Top Tools

[4] Top 20 keyword research tools I'm using in 2025

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