ROI optimisation is particularly relevant in the areas of eCommerce and digital commerce, digital marketing, and digital transformation. ROI stands for „Return on Investment“ and means, in German, something like „yield on an investment“. ROI optimisation is about achieving the best possible result with the least possible effort – for example, money, time, or personnel.
Imagine you're running online advertising for your webshop. You invest €1,000 in an advertising campaign, which generates €2,000 in revenue. Here, ROI optimisation is used to check how you can achieve even higher revenue with the same or less investment. Perhaps this goal is achieved by selecting the target audience more effectively or by adapting the advertising copy.
ROI optimisation helps companies make marketing measures more effective. The goal is to make every euro invested work in such a way that it brings back as much as possible. Through constant evaluation and adaptation of measures, you can thus use your budget specifically and successfully, without wasting money. This makes ROI optimisation an important topic for everyone who sells online or engages in marketing.
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