The demands placed on leaders in modernly managed companies have shifted, such that there are now a multitude of social competencies that superiors must possess. They must be leaders and managers in one person; social media and management also fall into this category.
To modernise a company, management for executives in this area is therefore also part of it. This is not problematic, because this talent, to be an executive and a manager at the same time, can be taught. Management 2.0 – this means uniting social media and management and thus being a trustworthy supervisor to the team.
When supervisors act as both leaders and managers, they can strike the right balance between being a mediator and an advocate for the company, thus not being perceived merely as the „disliked“ boss. This noticeably boosts team morale and associated job satisfaction! However, statistics clearly show that around two-thirds of all managers in Management 2.0 are still insufficiently trained and therefore represent either leadership OR management, but not leadership AND management.
However, this inefficiency can be very effectively addressed with targeted management for leaders, which will ultimately have a noticeable impact on business success!
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