Besides leadership with social media, Internet Leadership can also be chosen, which is based on its own communication protocols or media. This Leadership 2.0 is less dependent on external programmes and services and, in contrast to social media leadership, also allows sensitive data to be exchanged with employees.
Having a well-established and functioning IT solution in place allows for a much more targeted approach to employees, combining the advantages of leadership with social media and the various elements of data exchange.
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