Marketing automation is primarily at home in the areas of iROI digital marketing, digital transformation, and e-commerce and digital retail. The term describes the use of software to automatically execute recurring marketing tasks. The goal is to save time and make marketing activities more effective.
Marketing automation allows for the automatic sending of emails, scheduling of social media posts, or sending targeted offers to different customer groups, for example. This allows companies to personalise every customer interaction without having to do everything manually.
A typical example: An online shop uses marketing automation to automatically send a welcome email with a voucher to new customers after registration. At the same time, customers who have filled a shopping cart but not purchased receive an email reminder after a few days. These processes run automatically in the background and increase the chance of a successful sale.
Marketing automation allows even small teams to leverage large amounts of data and precisely tailor marketing campaigns to individual target groups. This saves time on routine tasks and frees up more time for creative strategies.
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