Convert traffic with AdSense

If you've been running AdSense ads on your website for a while and feel like you're not earning as much as you could be, you're probably right. Most people get frustrated because they're not seeing the revenue they hoped for, and this comes down to traffic and click-through rates.

There are a variety of ways to convert traffic into AdSense revenue. Here is a list of the most common ones, along with a description of each method.

First, you should clean the information on your website. Even though some people may not be able to do this (e.g. if you run a forum), most people can turn their AdSense websites into cash cows. First, determine the keywords for your website. Checking keyword density is a fundamental SEO (Search Engine Optimisation) method. The SEO Density Analyser is a useful tool for this task.

Then, using this list of words, check the Overture search inventory or the Google AdWords Sandbox to see which alternative words might work better than the ones you currently have. Then, try to align your website with the themes that appear most frequently in your keyword ideas. Include these keywords, or at least similar terms, in your website's links as often as possible. Due to how Google AdSense works, you will get better ads in your AdSense banners, similar to how you would get a better Google PageRank.

It is also important that you regularly add new pages to your website. Because the more pages you have, the more likely it is that you will receive more clicks on your ads.

Choose the right formats for your AdSense banners and the optimal positions for them. While this is a much broader topic, the three most important Google AdSense formats are the 336x280 large rectangle, 300x250 medium rectangle, and 160x600 skyscraper.

Ensure that the colours you use for the ads are acceptable, because if they differ too much from the content of your website (or are simply awful), visitors may think they are banners unrelated to the site.

Ensure these advertisements are placed where they will generate the most profit. In most cases, this place will be directly in front of the actual content of your website. Skyscrapers work better on pages with a lot of text, because visitors are exposed to them for longer. You might also find a good spot at the end of your content for pages with news or similar items, because by then visitors will have finished reading your text and will be looking for something else to do.

If your page contains a lot of text, you should use multiple AdSense ads. Just be careful not to overdo it because if you apply this strategy incorrectly, you may end up with a much lower CTR and lower earnings than you previously achieved. You have the option to add up to three blocks, so use them wisely.

There is a Google AdSense preview tool that allows you to see which ads will appear on your website and that you can use as a testing tool. Make sure you follow AdSense's policies on click fraud. You can use an image next to your ads as a hint, but make sure you leave enough space between the ads so that visitors don't feel compelled to click on the link.

Of course, there are other strategies to increase AdSense traffic on your website, but these should provide a solid starting point for maximising your revenue.