Convert traffic with AdSense

If you've been running AdSense ads on your website for a while and feel you're not making as much money as you could be, you're probably right. Most people get frustrated because they aren't achieving the revenue they hoped for, and this is due to traffic and click-through rates.

There are a variety of ways to convert traffic into AdSense traffic. Here is a list of the most common ones, along with descriptions for each.

First, you should clean up the information on your website. Even though some people may not be able to do this (e.g. if you run a forum), most people can turn their AdSense websites into cash cows. First, determine the keywords for your website. Checking keyword density is a fundamental SEO (Search Engine Optimisation) approach. The SEO Density Analyzer is a useful tool for this task.

Then, using this list of words, check the Overture Search Inventory or Google AdWords Sandbox to see which alternative words might work better than what you have now. Then, try to align your website with the themes that appear most frequently in your keyword ideas. Integrate these keywords, or at least some similar terms, into your website's links as often as possible. Due to the way Google AdSense works, you will receive better ads in your AdSense banners, similar to how you would receive a better Google PageRank.

It is also important that you regularly add new pages to your website. Because the more pages you have, the more likely it is that you will receive more clicks on your ads.

Choose the right ad formats for your AdSense banners and the optimal placement for these banners. Although this is a much broader topic, the three most important Google AdSense formats are the 336x280 large rectangle, 300x250 medium rectangle, and 160x600 skyscraper.

Ensure that the colours you use for the ads are acceptable, because if they differ too much from the content of your website (or are simply dreadful), visitors might mistake them for banners that have nothing to do with the site.

Ensure that these adverts are placed where they will generate the most profit. Most of the time, this place will be just before the actual content of your website. Skyscrapers may work better on pages with a large body of text, as visitors are exposed to them for longer periods. You may also find a good spot at the end of your content for pages with news or similar items, as visitors will have finished reading your text and be looking for something else to do.

If your page contains a lot of text, you should use multiple AdSense ads. Just make sure you don't overdo it, because if you apply this strategy incorrectly, you may end up with a much lower CTR and lower earnings than you achieved before. You have the option to add up to three blocks, so use them wisely.

There is a Google AdSense preview tool with which you can see which ads are displayed on your page, and which you can use as a testing tool. Make sure you follow the AdSense policies on click fraud. You can use an image next to your ads as a hint, but make sure you leave enough space between the ads so that visitors don't feel pressured to click on the link.

Of course, there are other strategies to increase AdSense traffic on your website, but these should provide a solid starting point for maximising your revenue.