Another important topic is social media, which refers to platforms that enable the online exchange of information or knowledge. In the private sphere, this is familiar from online communities or sharing websites. In the business sphere, this term also includes knowledge bases or instant messaging, for example. These are used in companies to simplify communication between employees and enable knowledge sharing.

Social media already influences executives and leadership; for example, employees can rate companies on employer ranking portals, and the results are visible to everyone. Social media facilitates communication but can spread across the internet due to its public nature, and it is advisable for companies to regularly check which portals they appear in and with what content.

In summary, leadership for managers is strongly influenced and shaped by external changes. Communication, whether in person or in digital form, is and remains an important component of the leadership task. Therefore, it is important for HR professionals and decision-makers to stay on top of topics such as social media, Leadership 2.0, or the increasingly described Generation Y, and to follow developments. Not every trend will catch on, but none can be missed either.

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