The term "leadership" was coined by the American Harvard professor John P. Kotter.
He distinguished between managers, whom he described as administrators, and leaders, who he felt led companies and employees with vision rather than strict workflows. In companies and markets that are becoming increasingly complex and international, it can be advantageous for leaders to break away from familiar patterns and be more flexible in responding to changes through leadership.
The hard facts of a company should not be forgotten over visions; a certain degree of „manager“ should always be maintained. Communication and one's own communication style greatly influence whether one is perceived and accepted more as a manager or a leader.





