Retargeting is at home in the areas of Digital Marketing and eCommerce and Digital Trade. The term describes an advertising method that specifically targets people who have already visited a website or shown interest in certain products, but have not yet made a purchase.
Imagine you're browsing for shoes in an online shop, but you don't buy them. After you leave, you suddenly start seeing adverts for exactly those shoes on other websites. This is retargeting. The shop „remembers“ your visit using small files called cookies and shows you relevant adverts again. The aim is to remind you of the product and persuade you to make a purchase after all.
Retargeting helps companies to use their marketing budgets more precisely and avoid wastage. Customers are shown adverts that truly match their interests, rather than being advertised to generally. This benefits both shop owners and customers: the former increase their sales opportunities, while the latter receive relevant and often helpful offers.
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