Dear Mr. Sauldie, the state conference of the Bavarian Junior Businessmen's Association in Augsburg (from 28th June to 1st July 2007) was a complete success. „Great, simply great“ was also the opinion of the Deputy State Chairman Bernd Oelsner. With a comprehensive offering of conferences, seminars, company tours, and social events, WJ Augsburg was able to provide around 500 guests with everything they could wish for. With the IHK Schwaben as the conference venue and some „jewels of the city“ such as the Schaezler-Palais, the Maximilian Museum, and the Golden Hall, the Augsburg conference showed itself from its best side. We would like to thank you very much for enriching the programme as a speaker on the topic „Desire on the Net: I Want That!“. You succeeded in building a bridge between conceptual design and successful marketing, and in conveying to your audience a fascination for the modern world of information and communication. The behaviour of the modern customer was vividly at the centre of the presentation. How does he truly utilise the informational possibilities of the new media? What factors are decisive for his decisions? Thank you once again for your contribution.





