Geofencing is primarily at home in the areas of Digital Transformation, Internet of Things, and iROI Digital Marketing. The term describes a technology that uses GPS or radio signals to draw virtual, geographical boundaries around a specific location. As soon as a device, such as a smartphone, enters or leaves this invisible boundary, an action is automatically triggered.
A clear example: Imagine you own a shop in the city centre. Using geofencing, you can define that everyone who is within a 200-metre radius of your shop with their smartphone receives a push notification with an exclusive offer voucher. The principle can also be applied to logistics, for instance, when a delivery van leaves a factory, the warehouse is automatically informed.
Geofencing serves businesses and organisations to target customers specifically, automate processes or enhance security. The technology is easy to implement and offers many opportunities to innovatively shape marketing or operational procedures. Geofencing is a particularly effective tool in digital marketing for reaching the right target audience at the right time and in the right place.
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