eCommerce & Digital Commerce

Connected eCommerce is the magic phrase in the current debate about the future of sales. Through smartphones and other technical devices, customers are permanently connected in various ways today. Smartphones are used to gather information about products, tablets are used to compare prices, or computers are used to access comparison websites. People are also still shopping in specialist retail stores. But how much is the upheaval in retail changing local, stationary shopping? Does brick-and-mortar retail even stand a chance against connected eCommerce from the internet, or will it perish?

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