Big Data, Smart Data

Big Data, much like Smart Data, has been a constant presence in discussions for some time. Both terms are integral to debates about digitalisation and the development of technologically driven production.

In fact, in production and marketing, it's no longer just about machines and tangible materials, and hasn't been for a long time. Data also counts as one of the most important raw materials today. And hardly any industry can do without it.

Yet very few people are actually more knowledgeable when it comes to discussing the targeted evaluation and use of large datasets. 

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