What does Communication 2.0 mean? The term Web 2.0 is now well-known. Content can not only be accessed on the internet, but it is also possible to upload your own content, for example in the form of blogs, forums or community entries. Communication 2.0 also involves bilateral exchange.

For companies, Communication 2.0 can be used, for example, in the areas of knowledge management within the workforce or for efficient interaction with customers. Direct communication between employees or direct communication with customers can create great added value for the company. Employees share their knowledge on suitable platforms and can thus work more efficiently.

Customer requirements can be recognised at an early stage through good contacts, which can mean a development advantage over the competition.