The Cultural change is a crucial factor for the long-term success of a company. It enables organisations to adapt to changing market conditions and respond flexibly to new challenges. Especially in today's business world, where technological innovations and evolving customer needs are commonplace, it is essential that corporate culture continuously evolves. This process requires careful planning and implementation to motivate employees and sustainably strengthen the company.

Steps to Culture Change

A culture change begins with analysing the current company culture. It is important to understand the organisation's lived values and behaviours to identify strengths and weaknesses. Subsequently, a clear vision for the desired culture is developed, which is linked to the company's strategic objectives. This vision should be ambitious yet realistic in order to motivate employees rather than demotivate them [3][9].

Defining the target culture

Defining the target culture is crucial for setting clear goals and guidelines for changes. It should establish how the culture can support the company's strategic objectives. For example, Bodo Janssen successfully initiated a cultural change at his company Upstalsboom that fostered flexibility and collaboration [5].

Cultural change and technology

The integration of technologies such as Artificial Intelligence (AI) can specifically support cultural change in companies. The fourth step of the KIROI strategy focuses on addressing the cultural challenges associated with the integration of AI. This strategy demonstrates how AI can be used to promote cultural transformation and make the company future-proof [2][6].

Cultural change through AI

AI can not only increase efficiency and optimise processes, but also positively influence company culture. It enables data-driven decisions to be made and flexible processes to be established that promote collaboration and innovation. One example is the automation of routine tasks in facility management, which can be carried out using AI tools to increase productivity and reduce costs [10].

Implementing cultural change

Implementing a cultural change requires a well-thought-out strategy. It should include concrete measures such as communicating the change, engaging the leadership and the entire workforce. It is crucial that the new norms and values are lived out in everyday business to achieve sustainable change [3][7].

BEST PRACTICE with one customer (name hidden due to NDA contract). An example of successful cultural change is the implementation of a new mission statement in a company. This mission statement emphasised the importance of transparency and active feedback within the organisation. Through regular workshops and constructive feedback, communication between departments was improved, leading to stronger collaboration and higher employee satisfaction.