If you already have private experience with social networks, you'll find the combination of executives and communication in Web 2.0 easy. You are already familiar with the basics that you can use for your presence as an executive 2.0 and transfer from your private to your professional sphere. However, there are some specific aspects of social media for executives that you should know and consider.

Communication for leaders requires a target group-oriented approach, a reputable presence, and of course, a willingness for direct communication with the target group. Since you cannot separate leaders and communication on social networks, you should align your presence with the needs of your target group and focus not on more recognition and acceptance, but on the tasks that you must primarily consider in social media for leaders.

Connecting leadership and communication is simple: as a 2.0 leader, set aside a daily block of time for targeted communication with customers and business partners. This ensures you don't spend too much time on Web 2.0 in your leadership communication, and also that by underutilising social media for leadership, you don't forgo the use of important resources and thus miss out on high-reach new customer acquisition.

Only by taking your tasks as leaders and communication with your target audience seriously, and by viewing your entire presentation as a Leader 2.0 on social media, can you convince your competitors and present your target audience with the sought-after and desired added value.

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