The AR Cloud is primarily at home in the areas of virtual and augmented reality, digital transformation and the Internet of Things. It describes a digital network that connects real environments with digital content.
Imagine holding your smartphone up to a landmark, and additional information, historical photographs, or even animated figures appear on the screen. All of this becomes possible because the AR Cloud stores data about places, objects, and people in a kind of digital twin of the real world, making it accessible to various devices – similar to a map, but augmented with virtual elements.
The special thing about the AR cloud: the digital information is visible to all users in a specific location. For example: you visit a furniture store. Through the AR cloud, you can see on your smartphone what a new sofa would look like in your home, even though it is not actually there.
The AR Cloud enables innovative applications in education, tourism, retail, and many other industries. It is an important building block for the future, in which the digital and real worlds are increasingly growing together.
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