Programmatic advertising with AI is part of the fields of Artificial Intelligence, Digital Transformation, and iROI Digital Marketing. This is a modern form of online advertising where computer programmes, known as algorithms, automate the buying and placement of advertisements – supported by artificial intelligence (AI).

Previously, companies had to painstakingly decide for themselves on which websites or platforms their advertisements should appear. With programmatic advertising powered by AI, technology takes over this task: it analyses vast amounts of data on users, browsing behaviour, and interests at lightning speed. This allows advertisements to be placed precisely where they will have the greatest impact.

A clear example: An online shop for sportswear wants to advertise new running shoes. Thanks to AI-driven programmatic advertising, the ads appear precisely to sports fans who have recently shown an interest in running shoes – for example, because they have read articles about them or searched for them. The advantage: The advertising budget is used efficiently and wastage is minimised.

This method helps companies to target their digital advertising effectively and cost-efficiently, thus significantly increasing the success of marketing measures.

Programmatic advertising with AI is part of the fields of Artificial Intelligence, Digital Transformation, and iROI Digital Marketing. This is a modern form of online advertising where computer programmes, known as algorithms, automate the buying and placement of advertisements – supported by artificial intelligence (AI).

Previously, companies had to painstakingly decide for themselves on which websites or platforms their advertisements should appear. With programmatic advertising powered by AI, technology takes over this task: it analyses vast amounts of data on users, browsing behaviour, and interests at lightning speed. This allows advertisements to be placed precisely where they will have the greatest impact.

A clear example: An online shop for sportswear wants to advertise new running shoes. Thanks to AI-driven programmatic advertising, the ads appear precisely to sports fans who have recently shown an interest in running shoes – for example, because they have read articles about them or searched for them. The advantage: The advertising budget is used efficiently and wastage is minimised.

This method helps companies to target their digital advertising effectively and cost-efficiently, thus significantly increasing the success of marketing measures.