{"id":345262,"date":"2024-10-12T10:54:40","date_gmt":"2024-10-12T08:54:40","guid":{"rendered":"https:\/\/sauldie.org\/de\/konversationeller-handel-ecommerce-digitale-transformation\/"},"modified":"2024-10-12T10:54:40","modified_gmt":"2024-10-12T08:54:40","slug":"conversational-commerce-e-commerce-digital-transformation","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/konversationeller-handel-ecommerce-digitale-transformation\/","title":{"rendered":"Conversational Commerce (Glossary)"},"content":{"rendered":"

Conversational commerce is at home in the areas of e-commerce and digital commerce, digital transformation, and artificial intelligence. It's about companies selling their products and services in a completely new way: through chats, voice messages, or messenger apps like WhatsApp and Facebook Messenger. Instead of going to a classic website, customers can write or speak directly with the company \u2013 similar to chatting with friends.<\/p>\n

The aim of conversational commerce is to make shopping more personal and easier. Artificial intelligence such as chatbots or digital assistants help to answer questions or recommend products without direct human intervention.<\/p>\n

An example: If you see a shoe you like on a website, you can ask for your size directly in the chat. The chatbot might even suggest suitable alternatives or help with ordering \u2013 all within a few messages.<\/p>\n

Conversational commerce saves time, makes customer engagement more personal, and can increase customer satisfaction. For businesses, it's a modern way to stay close to their customers' needs and simplify the sales process.<\/p>","protected":false},"excerpt":{"rendered":"

Konversationeller Handel ist im Bereich eCommerce und Digitaler Handel, Digitale Transformation und K\u00fcnstliche Intelligenz zuhause. Dabei geht es darum, dass Unternehmen ihre Produkte und Dienstleistungen auf eine ganz neue Art verkaufen: \u00dcber Chats, Sprachnachrichten oder Messenger-Apps wie WhatsApp und Facebook Messenger. Statt auf eine klassische Webseite zu gehen, k\u00f6nnen Kundinnen und Kunden direkt mit dem … Read more<\/a><\/p>","protected":false},"author":2,"featured_media":345261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[26,28,1274,1205,20],"tags":[247,69,1270,1271,1272],"class_list":["post-345262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatisierung","category-digitale-transformation","category-kuenstliche-intelligenz-glossar","category-ecommerce-digitaler-handel","category-kiroi-blog","tag-3ddruck","tag-innovationdurchachtsamkeit","tag-kostenersparnis","tag-lieferkette","tag-wertschoepfung","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"\nKonversationeller Handel<\/title>\n<meta name=\"description\" content=\"Entdecken Sie konversationellen Handel: Pers\u00f6nlicher, schneller shoppen per Chat! 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