{"id":342890,"date":"2024-08-15T05:16:03","date_gmt":"2024-08-15T03:16:03","guid":{"rendered":"https:\/\/sauldie.org\/de\/marketing-automation-digitales-marketing-automation-ecommerce\/"},"modified":"2024-08-15T05:16:03","modified_gmt":"2024-08-15T03:16:03","slug":"marketing-automation-digitales-marketing-automation-ecommerce","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/marketing-automation-digitales-marketing-automation-ecommerce\/","title":{"rendered":"Marketing Automation (Glossar)"},"content":{"rendered":"<p>Marketing Automation ist vor allem im Bereich iROI Digitales Marketing, Digitale Transformation und eCommerce und Digitaler Handel zuhause. Der Begriff beschreibt den Einsatz von Software, um wiederkehrende Marketingaufgaben automatisch auszuf\u00fchren. Ziel ist es, Zeit zu sparen und Marketingma\u00dfnahmen effektiver zu gestalten.<\/p>\n<p>Mit Marketing Automation lassen sich beispielsweise E-Mails automatisch versenden, Social Media-Beitr\u00e4ge planen oder gezielte Angebote an unterschiedliche Kundengruppen verschicken. So k\u00f6nnen Unternehmen jeden Kontakt mit den Kunden individuell gestalten, ohne alles per Hand machen zu m\u00fcssen.<\/p>\n<p>Ein typisches Beispiel: Ein Online-Shop nutzt Marketing Automation, um neuen Kunden nach der Registrierung automatisch eine Willkommens-Mail mit einem Gutschein zu schicken. Gleichzeitig bekommen Kunden, die einen Warenkorb gef\u00fcllt, aber nicht gekauft haben, nach einigen Tagen eine Erinnerung per E-Mail. Diese Prozesse laufen automatisch im Hintergrund und steigern die Chance auf einen erfolgreichen Verkauf.<\/p>\n<p>Durch Marketing Automation k\u00f6nnen selbst kleine Teams gro\u00dfe Mengen an Daten nutzen und Marketingaktionen genau auf einzelne Zielgruppen abstimmen. So wird weniger Zeit f\u00fcr Routineaufgaben verbraucht und mehr Zeit f\u00fcr kreative Strategien gewonnen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing Automation ist vor allem im Bereich iROI Digitales Marketing, Digitale Transformation und eCommerce und Digitaler Handel zuhause. Der Begriff beschreibt den Einsatz von Software, um wiederkehrende Marketingaufgaben automatisch auszuf\u00fchren. Ziel ist es, Zeit zu sparen und Marketingma\u00dfnahmen effektiver zu gestalten. Mit Marketing Automation lassen sich beispielsweise E-Mails automatisch versenden, Social Media-Beitr\u00e4ge planen oder gezielte &#8230; <a title=\"Marketing Automation (Glossar)\" class=\"read-more\" href=\"https:\/\/risawave.org\/en\/marketing-automation-digitales-marketing-automation-ecommerce\/\" aria-label=\"Read more about Marketing Automation (Glossar)\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":342889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[26,28,1274,1205,35],"tags":[247,69,1270,1271,1272],"class_list":["post-342890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatisierung","category-digitale-transformation","category-kuenstliche-intelligenz-glossar","category-ecommerce-digitaler-handel","category-iroi-blog","tag-3ddruck","tag-innovationdurchachtsamkeit","tag-kostenersparnis","tag-lieferkette","tag-wertschoepfung","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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