The term Digital Assets is particularly relevant in the areas of Digital Transformation, Blockchain and eCommerce and Digital Commerce. Digital Assets are digital values and resources that belong to a company or person and have a specific value. These include, for example, websites, social media profiles, digital images, videos, music files, e-books, specific software, but also cryptocurrencies such as Bitcoin or NFTs (Non-Fungible Tokens).<\/p>\n
Imagine digital assets as the digital counterpart to traditional assets like cash, real estate, or equipment. In business, digital assets can be crucial for building brand awareness, acquiring new customers, or selling products online.<\/p>\n
A clear example: An online shop possesses various digital assets \u2013 such as product photos, videos on how to use the products, its own website, and its Instagram channel. These digital assets are indispensable for marketing and sales and represent real economic value.<\/p>\n
The professional management of digital assets is central for businesses today to remain competitive and successfully shape the digital transformation.<\/p>","protected":false},"excerpt":{"rendered":"