{"id":269089,"date":"2018-07-11T21:24:17","date_gmt":"2018-07-11T21:24:17","guid":{"rendered":"https:\/\/shop.sauldie.org\/?p=1946"},"modified":"2018-07-11T21:24:17","modified_gmt":"2018-07-11T21:24:17","slug":"why-instagram-is-embracing-long-form-video","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/warum-instagram-sich-fuer-long-form-videos-oeffnet\/","title":{"rendered":"Why Instagram is opening up to long-form videos"},"content":{"rendered":"

Hoping to build on the success of short-form videos in Instagram Stories, the Facebook-owned social media platform on Wednesday announced a new app for long-form videos. IGTV, as the app is called, will allow creators to produce 4k videos in a vertical format specifically optimised for mobile viewers. It will also allow users to produce videos longer than the current 60-second limit. This move can be interpreted as a direct attack on YouTube, currently the most popular video platform for influencers and video bloggers. Although there will be no advertisements on IGTV initially, Instagram CEO<\/a> Kevin Systrom said that advertising is \u201eobviously a very sensible place to land\u201c, adding that \u201ethere will be a way for creators to make a living\u201c, which will be essential if his company is to lure some popular vloggers away from YouTube, where they can earn a fortune. As the following graph shows, it makes sense for Instagram to open up to long-form video. According to Ooyala<\/a>, a video analytics company that collects a variety of data on video consumption on behalf of its clients, found that smartphones accounted for 54 percent of all long-form video (20+ minutes) consumption in the first quarter of 2018, up from just 29 percent two years earlier. \"Infographic:<\/a> Further infographics can be found at Statista<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hoping to build on the success of short-form videos in Instagram Stories, the social media platform owned by Facebook announced a new app for long-form videos on Wednesday. IGTV, as the app is called, will allow creators to produce 4k videos in a vertical format specifically optimised for mobile viewers. It\u2026 Read more<\/a><\/p>","protected":false},"author":2,"featured_media":249882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4181],"tags":[1766],"class_list":["post-269089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unsortiert","tag-instagram","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"\nWarum Instagram sich f\u00fcr Long-Form-Videos \u00f6ffnet - risawave.org<\/title>\n<meta name=\"description\" content=\"Warum Instagram sich f\u00fcr Long-Form-Videos \u00f6ffnet - - risawave.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/risawave.org\/en\/why-instagram-is-embracing-long-form-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum Instagram sich f\u00fcr Long-Form-Videos \u00f6ffnet\" \/>\n<meta property=\"og:description\" content=\"Warum Instagram sich f\u00fcr Long-Form-Videos \u00f6ffnet - 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