{"id":257985,"date":"2018-07-11T21:24:17","date_gmt":"2018-07-11T19:24:17","guid":{"rendered":"http:\/\/&amp;&amp;preview_id=257985"},"modified":"2018-07-11T21:24:17","modified_gmt":"2018-07-11T19:24:17","slug":"why-instagram-is-embracing-longer-form-video","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/why-instagram-opens-up-to-long-form-video\/","title":{"rendered":"Why Instagram is opening up to long-form videos"},"content":{"rendered":"<p>Hoping to build on the success of short-form videos on Instagram Stories, the Facebook-owned social media platform announced a new app for long-form videos on Wednesday. IGTV, as the app is called, will allow creators to produce 4k videos in a vertical format specifically optimised for mobile viewers.<br \/>\nIt will also allow users to produce videos longer than the current limit of 60 seconds, which can be interpreted as a direct attack on YouTube, currently the most popular video platform for influencers and video bloggers. Although there will be no advertising on IGTV initially, he said <a href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram CEO<\/a> Kevin Systrom stated that advertising is \u201eobviously a very sensible place to end up,\u201c adding that \u201ethere will be a way for the creators to make a living,\u201c which will be essential if his company is to lure some popular vloggers away from YouTube, where they can earn a fortune.<br \/>\nAs the following graph shows, it makes sense for Instagram to open up to long-form videos. According to data from <a href=\"http:\/\/go.ooyala.com\/wf-video-index-q1-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ooyala<\/a>, a video analytics company that collects a variety of data on video consumption on behalf of its clients, found that smartphones accounted for 54 percent of all long-form video (20+ minutes) consumption in Q1 2018, up from just 29 percent two years prior.<br \/>\n<a href=\"https:\/\/www.statista.com\/chart\/14377\/mobile-video-consumption-by-length\/\" title=\"Infographic: Why Instagram is Embracing Long-Form Video | Statista\"><img decoding=\"async\" title=\"Chief Executive Officer\" src=\"https:\/\/infographic.statista.com\/normal\/chartoftheday_14377_mobile_video_consumption_by_length_n.jpg\" alt=\"Infographic: Why Instagram is Embracing Long-Form Video | Statista\" width=\"100%\" height=\"auto\" style=\"width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;\"\/><\/a> Further infographics can be found at <a href=\"https:\/\/www.statista.com\/chartoftheday\/\">Statista<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In der Hoffnung, auf dem Erfolg der Kurzvideos in Instagram Stories aufbauen zu k\u00f6nnen, k\u00fcndigte die zu Facebook geh\u00f6rende Social-Media-Plattform am Mittwoch eine neue App f\u00fcr Langform-Videos an. IGTV, so der Name der App, wird es den Machern erm\u00f6glichen, 4k-Videos in einem vertikalen Format zu produzieren, das speziell f\u00fcr mobile Betrachter optimiert ist. Sie wird &#8230; <a title=\"Why Instagram is opening up to long-form videos\" class=\"read-more\" href=\"https:\/\/risawave.org\/en\/why-instagram-opens-up-to-long-form-video\/\" aria-label=\"Read more about Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":255293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4181],"tags":[],"class_list":["post-257985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unsortiert","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet - 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