{"id":257985,"date":"2018-07-11T21:24:17","date_gmt":"2018-07-11T19:24:17","guid":{"rendered":"http:\/\/&amp;&amp;preview_id=257985"},"modified":"2018-07-11T21:24:17","modified_gmt":"2018-07-11T19:24:17","slug":"why-instagram-opens-up-to-long-form-video","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/why-instagram-opens-up-to-long-form-video\/","title":{"rendered":"Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet"},"content":{"rendered":"<p>In der Hoffnung, auf dem Erfolg der Kurzvideos in Instagram Stories aufbauen zu k\u00f6nnen, k\u00fcndigte die zu Facebook geh\u00f6rende Social-Media-Plattform am Mittwoch eine neue App f\u00fcr Langform-Videos an. IGTV, so der Name der App, wird es den Machern erm\u00f6glichen, 4k-Videos in einem vertikalen Format zu produzieren, das speziell f\u00fcr mobile Betrachter optimiert ist.<br \/>\nSie wird es den Nutzern auch erm\u00f6glichen, Videos zu produzieren, die l\u00e4nger als die derzeitige Grenze von 60 Sekunden sind, was als direkter Angriff auf YouTube, die derzeit beliebteste Videoplattform f\u00fcr Influencer und Videoblogger, interpretiert werden kann. Obwohl es anfangs keine Werbung auf IGTV geben wird, sagte <a href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram-CEO<\/a> Kevin Systrom, dass Werbung &#8222;offensichtlich ein sehr vern\u00fcnftiger Ort ist, an dem man landen kann&#8220;, und f\u00fcgte hinzu, dass &#8222;es einen Weg f\u00fcr die Sch\u00f6pfer geben wird, ihren Lebensunterhalt zu verdienen&#8220;, was wesentlich sein wird, wenn sein Unternehmen einige beliebte Vlogger von YouTube weglocken will, wo sie ein Verm\u00f6gen verdienen k\u00f6nnen.<br \/>\nWie die folgende Grafik zeigt, ist es f\u00fcr Instagram sinnvoll, sich f\u00fcr Langform-Videos zu \u00f6ffnen. Laut Daten von <a href=\"http:\/\/go.ooyala.com\/wf-video-index-q1-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ooyala<\/a>, einem Videoanalyseunternehmen, das im Auftrag seiner Kunden eine Vielzahl von Daten zum Videokonsum sammelt, entfielen im ersten Quartal 2018 54 Prozent des gesamten Videokonsums auf Smartphones auf Langform-Videos (20+ Minuten), w\u00e4hrend es vor zwei Jahren nur 29 Prozent waren.<br \/>\n<a href=\"https:\/\/www.statista.com\/chart\/14377\/mobile-video-consumption-by-length\/\" title=\"Infographic: Why Instagram Opens Up to Long-Form Video | Statista\"><img decoding=\"async\" title=\"CEO\" src=\"https:\/\/infographic.statista.com\/normal\/chartoftheday_14377_mobile_video_consumption_by_length_n.jpg\" alt=\"Infographic: Why Instagram Opens Up to Long-Form Video | Statista\" width=\"100%\" height=\"auto\" style=\"width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;\"\/><\/a> Further infographics can be found at <a href=\"https:\/\/www.statista.com\/chartoftheday\/\">Statista<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In der Hoffnung, auf dem Erfolg der Kurzvideos in Instagram Stories aufbauen zu k\u00f6nnen, k\u00fcndigte die zu Facebook geh\u00f6rende Social-Media-Plattform am Mittwoch eine neue App f\u00fcr Langform-Videos an. IGTV, so der Name der App, wird es den Machern erm\u00f6glichen, 4k-Videos in einem vertikalen Format zu produzieren, das speziell f\u00fcr mobile Betrachter optimiert ist. Sie wird &#8230; <a title=\"Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet\" class=\"read-more\" href=\"https:\/\/risawave.org\/en\/why-instagram-opens-up-to-long-form-video\/\" aria-label=\"Read more about Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":255293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4181],"tags":[],"class_list":["post-257985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unsortiert","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum Instagram sich f\u00fcr Langform-Videos \u00f6ffnet - 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