{"id":257149,"date":"2018-07-07T22:30:43","date_gmt":"2018-07-07T20:30:43","guid":{"rendered":"http:\/\/&&preview_id=257149"},"modified":"2018-07-07T22:30:43","modified_gmt":"2018-07-07T20:30:43","slug":"growing-your-business-heres-how-to-rank-for-more-than-one-location-on-google-2","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/growing-your-business-heres-how-to-rank-for-more-than-one-location-on-google-2\/","title":{"rendered":"Is your business growing? How to rank for more than one location on Google"},"content":{"rendered":"

There are few things more rewarding for a business owner than expanding to one or more new locations. Expansion means your business is growing. Sales are likely to be increasing, and the opportunities are endless.
\nThe flip side of expansion \u2013 especially when you have a website for multiple locations \u2013 is how you ensure your search engine optimisation keeps pace with your business. As Google's algorithms become increasingly sophisticated, it is essential for businesses to rank for local search terms to stay competitive.
\nFortunately, there are several things you can do to ensure your SEO doesn't suffer when you branch out.<\/p>\n

Create pages for each location<\/strong><\/h2>\n

There's more than one way to skin a cat, but let's talk about best practices for listing multiple business locations online.
\nYou may have already noticed that large companies often offer a tool on their website to search for branches. Unless you are dealing with thousands of locations, like Target or Walmart, it is best to proceed as follows.<\/p>\n

    \n
  1. Create a \u201eLocations\u201c page on your website that lists all of your locations.<\/li>\n
  2. Then link each location to its own page for that location. For example, you could create URLs like these: http:\/\/www.yourcompany.com\/locations\/service-city-state.<\/a> This structure ensures your website is easy to map out and simple to navigate.<\/li>\n
  3. On each page you create, you should include the location's name, address, and phone number. You should also include the location's opening hours and any other relevant information. The more useful the page is, the better it will rank on Google.<\/li>\n<\/ol>\n

    The advantage of a single domain name is that it costs less than registering multiple domains. Furthermore, it is clear and easy for potential customers to understand if they wish to visit more than one location.
    \nFor every location page, you should ensure your city and state are included in the URL, title tags, H1 tags, and alt image tags. This information will help Google to crawl and index your website, and ensure it gets the search success it deserves.<\/p>\n

    Standardise your NAP entries<\/strong><\/h2>\n

    The next step is to standardise your NAP entries. NAP stands for \u201eName, Address and Phone Number,\u201c and consistent entries are a vital part of local SEO.
    \nWhen Google prioritises search results, it wants to ensure the information it provides is accurate and useful. If the NAP listings for your business are inconsistent in any way, it confuses Google's algorithms and dilutes your online presence.
    \nFor example, imagine you have one location with 10 NAP entries. If you have two variations of the company name, three variations of the address, and one error in the phone number, you have a total of seven competing pieces of information for that single location. It's easy to see why this can be a problem.
    \nEach time you add a location, take the time to list the name, address and phone number as you wish them to appear. Then, check all existing NAP locations and ensure the information matches exactly.<\/p>\n

    Optimise Google My Business for each location<\/strong><\/h2>\n

    The next step is to list each individual location of your company in Google My Business and optimise it accordingly. This means:<\/p>\n

      \n
    1. Check your company name to ensure it's correct and matches that on your website.<\/li>\n
    2. Carry out the same for your NAP entry for each location and ensure Google has not abbreviated anything you have written out elsewhere.<\/li>\n
    3. Select up to five relevant categories for your business.<\/li>\n
    4. Upload up to ten images, ensuring they are unique to the respective location.<\/li>\n
    5. Als Ihr lokaler Experte im Herzen von [Stadt\/Region] sind wir mehr als nur ein Unternehmen; wir sind ein engagierter Partner, der sich daf\u00fcr einsetzt, dass Ihre individuellen Bed\u00fcrfnisse mit massgeschneiderten L\u00f6sungen erf\u00fcllt werden. Wir bringen frische Ideen und ein tiefes Verst\u00e4ndnis f\u00fcr die einzigartigen Herausforderungen und Chancen, mit denen unsere Gemeinschaft konfrontiert ist, in jede Aufgabe ein. Ob Sie Ihr Zuhause renovieren, Ihr Gesch\u00e4ft ausbauen oder ein neues Projekt in Angriff nehmen, wir sind f\u00fcr Sie da.\n\nUnser oberstes Ziel ist es, Ihre Vision mit unvergleichlicher Sorgfalt und Pr\u00e4zision Wirklichkeit werden zu lassen. Wir sind stolz auf unsere F\u00e4higkeit, innovative Ans\u00e4tze zu kombinieren und mit traditionellem Handwerk einen Unterschied zu machen. Wir bieten eine breite Palette von Dienstleistungen an, die auf die Bed\u00fcrfnisse unserer lokalen Kunden zugeschnitten sind:\n\n* **[Dienstleistung 1]**: Erfahren Sie mehr \u00fcber unsere [Dienstleistung 1] hier: [Link zu Ihrer Website-Seite f\u00fcr Dienstleistung 1]\n* **[Dienstleistung 2]**: Entdecken Sie, wie wir Sie mit [Dienstleistung 2] unterst\u00fctzen k\u00f6nnen: [Link zu Ihrer Website-Seite f\u00fcr Dienstleistung 2]\n* **[Dienstleistung 3]**: Speziell f\u00fcr die Bed\u00fcrfnisse von [Stadt\/Region] entwickelt, finden Sie weitere Informationen zu [Dienstleistung 3]: [Link zu Ihrer Website-Seite f\u00fcr Dienstleistung 3]\n\nWir verstehen, dass jede Aufgabe einzigartig ist, und wir freuen uns darauf, mit Ihnen zusammenzuarbeiten, um die perfekte L\u00f6sung f\u00fcr Ihre spezifischen Anforderungen zu entwickeln. Besuchen Sie uns, um zu erfahren, wie wir Ihrer Immobilie in [Stadt\/Region] einen echten Mehrwert verleihen k\u00f6nnen.<\/li>\n<\/ol>\n

      By following these steps, you'll ensure your GMB presence does everything it can to help each of your business locations rank independently.<\/p>\n

      Build backlinks and citations<\/strong><\/h2>\n

      Building links is an essential part of SEO. The best links are those that develop organically over time, but you can encourage links by:<\/p>\n