{"id":257146,"date":"2018-07-12T21:52:51","date_gmt":"2018-07-12T19:52:51","guid":{"rendered":"https:\/\/shop.sauldie.org\/de\/?p=257146&preview=true&preview_id=257146"},"modified":"2018-07-12T21:52:51","modified_gmt":"2018-07-12T19:52:51","slug":"how-to-write-amazing-blog-content-that-keeps-people-coming-back","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/how-to-write-amazing-blog-content-that-keeps-people-coming-back\/","title":{"rendered":"How to Write Amazing Blog Content (That Makes People Keep Coming Back)"},"content":{"rendered":"

You've probably heard the phrase \u201eContent is King\u201c by now, right? With all the algorithm updates Google has released over the past six years, one thing has never changed. Google loves to index fresh content.
\nContent marketing is a great strategy for attracting and retaining loyal customers \u2013 and it\u2019s becoming increasingly popular, as 90% of customers prefer to learn about a brand through content rather than through advertising.
\nBut simply knowing you need excellent content is one thing \u2013 actually creating it is quite another.
\nOnly recently, Google issued an appeal to website owners regarding the use of SEO techniques. The search engine giant essentially explained that these techniques not<\/em> the most important prerequisites for a high ranking in search results are.
\nThe most important factor is that website owners provide their readers with relevant and high-quality information. If you do this, Google will reward you with better rankings in its search engine.
\nThis is where the term Content marketing<\/em> developed, which is simply a new name for a very old concept. By publishing interesting and engaging content for your website visitors, a certain percentage of them will become regular visitors, whilst at the same time attracting new visitors.
\nThe actual goal of content marketing is to get your visitors to do something that you want them to do. For example, to sign up for your newsletter or your
\nvisit and buy your products and services.
\nHowever, this raises the question: What is \u201einteresting\u201c content?
\nMany people get it all wrong when it comes to blog content. Too much self-promotion is the fastest way to make a reader click that back button.<\/p>\n

Choose topics that interest your readers<\/em><\/h2>\n

What you publish depends on the industry you're in. Ask yourself what your website is about. Then put yourself in your readers' shoes. What content would they find useful?
\nHere are some suggestions for your topics:<\/p>\n

    \n
  1. \u201eHow to\u201c articles<\/em>. If you sell products, you can write articles about how to use those products or how to care for them.<\/li>\n<\/ol>\n

    If you offer services, you could write about how to get the most out of the service you offer or about preventative maintenance to stop something like that from happening again.
    \nAnother idea is to create a buyer's guide. These are practical tips that many consumers and customers will find useful. They also establish your authority in your industry.<\/p>\n

      \n
    1. Lake-like articles<\/em>. Most people love lists. Publish articles like \u201ethe top 3 most energy-efficient double-glazed windows\u201c or \u201ethe most popular hairstyles of the season for women in their 20s\u201c etc. You can also use the ten worst<\/em> Publish a list, just to give you some ideas.<\/li>\n<\/ol>\n

      If you look at many of the list-style articles on the internet, you'll notice that they also generate a lot of comments. Some comments offer suggestions for points missing from the list (giving you valuable insights), while others agree with your selection. What's undeniable is that these lists can generate a great deal of interest \u2013 and that's a good thing.<\/p>\n

        \n
      1. Head-to-head comparisons. <\/em>Many car magazines pit one car against another in their comparison tests, and you can do the same with your own products or services. This allows you to concretely show why your company is better than your competitors.<\/li>\n<\/ol>\n

        The trick is to choose a suitable comparison and then highlight your company's advantages.<\/p>\n

          \n
        1. Answer frequently asked questions <\/em>Do you find that customers keep asking the same questions? Then it makes sense to create a blog where these can be answered.<\/li>\n<\/ol>\n

          Instead of having to explain it again and again, you can post a link to your blog post on your social networks and direct customers to where they can also find other good information.<\/p>\n

            \n
          1. Video contributions<\/em>, also known as \u201evlogs\u201c<\/em> Do you own a smartphone or a video camera? Consider starting your own \u201ehow-to\u201c series on topics from your industry. Publish your videos on a dedicated YouTube channel, add them to your written blog posts, and promote them across your social media channels.<\/li>\n<\/ol>\n

            Do you know your audience<\/em><\/h2>\n

            The best way to appeal to your audience is to know who your audience is and what their profile is like. If you know their profile and have an idea of who your visitors are, you can create content that they will find interesting, even if the topic is not directly related to your products or services.
            \nThe tone of your blog content is also important. It's not just about what you say, but also how you say it. For some businesses, such as a landscaper, a relaxed \u201ewrite as you speak\u201c tone might be best. Tips on how to get a greener lawn should probably be written in a more \u201eneighbourly\u201c tone.
            \nFor other industries, such as legal services, a more professional tone is likely more appropriate \u2013 but again, it all depends on your target audience.
            \nHowever, there is an exception to this rule. For many smaller companies, where you are the \u201eface\u201c of your own business, it is also important that your readers get a feel for, Who are you<\/em>.
            \nIn this instance, you are striving for a more \u201eintimate\u201c relationship with your blog, allowing people to identify with you more easily \u2013 which will contribute to building your personal brand.<\/p>\n

            Concluding remarks<\/em><\/h2>\n

            Blog articles don't exist only<\/em> Out of words. Graphics and images help to illustrate your message better. Consistency is also crucial. Updating your blog regularly has many advantages \u2013 including better SEO rankings.
            \nDon't be afraid to delegate tasks \u2013 you don't have to write ALL of your content yourself. Guest bloggers or even your employees can contribute articles. A blog that isn't updated often will lose its readership over time.
            \nThere are many ingredients to creating great content for your blog. We hope that by implementing some of these suggestions, you'll be able to concoct a content recipe for a successful blog that will keep your visitors coming back for more!<\/p>","protected":false},"excerpt":{"rendered":"

            Inzwischen haben Sie wahrscheinlich schon den Satz „Content is King“ geh\u00f6rt, oder? Bei all den Algorithmus-Updates, die Google in den letzten sechs Jahren ver\u00f6ffentlicht hat, hat sich eines nie ge\u00e4ndert. Google liebt es, frische Inhalte zu indexieren. Content Marketing ist eine gro\u00dfartige Strategie, um loyale Kunden zu finden und zu binden – und es wird … Read more<\/a><\/p>","protected":false},"author":2,"featured_media":255293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-257146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"\nWie man erstaunliche Blog-Inhalte schreibt (die die Leute zur\u00fcckkommen lassen) - risawave.org<\/title>\n<meta name=\"description\" content=\"Wie man erstaunliche Blog-Inhalte schreibt (die die Leute zur\u00fcckkommen lassen) - - risawave.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/risawave.org\/en\/how-to-write-amazing-blog-content-that-keeps-people-coming-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie man erstaunliche Blog-Inhalte schreibt (die die Leute zur\u00fcckkommen lassen)\" \/>\n<meta property=\"og:description\" content=\"Wie man erstaunliche Blog-Inhalte schreibt (die die Leute zur\u00fcckkommen lassen) - 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