{"id":2280,"date":"2018-07-12T22:11:21","date_gmt":"2018-07-12T22:11:21","guid":{"rendered":"https:\/\/shop.sauldie.org\/?p=2280"},"modified":"2026-03-14T13:25:42","modified_gmt":"2026-03-14T12:25:42","slug":"take-your-marketing-to-the-next-level-with-push-notifications-2","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/bringen-sie-ihr-marketing-mit-push-benachrichtigungen-auf-die-naechste-stufe-2\/","title":{"rendered":"Take your marketing to the next level with push notifications"},"content":{"rendered":"

Would you like to find new ways to interact with your existing customers? One of the best ways to keep in touch with customers in real time \u2013 and keep them updated on relevant information like events and sales \u2013 is by using push notifications. In the past, push notifications were exclusively used by mobile app developers, but that has changed. You can now leverage them even if you don't have a mobile app by linking them to your website.<\/p>\n

Push-Benachrichtigungen sind Nachrichten, die von einer App auf Ihrem Mobilger\u00e4t oder Desktop-Computer angezeigt werden, auch wenn Sie die App gerade nicht aktiv nutzen.<\/strong><\/h2>\n

If you're not familiar with push notifications, let's start with a simple definition. A push notification is an automatic alert sent to people who have opted in to receive notifications on your website. The notifications are sent in real-time, even if the customer is not on your website.<\/p>\n

In other words, the notification will be \u201epushed through\u201c even if the user appears unreachable. Some mobile applications automatically opt users in to receive push notifications. However, if you want to use push notifications on your website, you will ask your customers to opt in, just as you would ask them to opt in to your email list.<\/p>\n

How do customers sign up for push notifications?<\/strong><\/h2>\n

Signing up to receive push notifications should be relatively straightforward. If you\u2019ve ever signed up on a website and been asked what topics you\u2019d like to be informed about, you\u2019ve signed up for push notifications. You have several options to get your customers to opt in:<\/p>\n

    \n
  1. You can provide your customers with a list of possible topics when they first sign up, and let them choose the types of notifications they wish to receive.<\/li>\n
  2. You can give your customers the option to opt-in for push notifications when they want. Online retailer Zulily gives its customers the chance to be notified when a specific brand goes on sale. They will receive a notification before the brand becomes available and can click on the URL in the notification to be taken directly to the sale page for that brand.<\/li>\n<\/ol>\n

    Both options have their advantages. The first option gives users a sense of control when they sign up. There are times when giving out your email address can feel like a leap of faith. You can't be sure what content you'll receive. By letting your subscribers choose which notifications they receive, you're likely to have a lower unsubscribe rate than if you sent everyone everything.<\/p>\n

    The second option has slightly different advantages, as it is even more targeted than the first. If you enable specific push notifications aimed at people who are ready to buy from you, you can be pretty sure that your investment will pay off. This is because the notifications sent with this type of opt-in are very specific. You know that your customer likes a particular brand, and you are providing them with an easy way to ensure they don't miss any sales or special offers from that brand.<\/p>\n

    It's important to know that some websites offer an opt-in which consists only of a pop-up window stating, \u201eThis website would like to send you push notifications,\u201c with no further information. While this may be simpler than asking users to select topics, it's also less personal and much more likely to lead to users opting out than a targeted opt-in.<\/p>\n

    Tips for using push notifications<\/strong><\/h2>\n

    Now that you have a clear understanding of what push notifications are and how they work, let's talk about some concrete ways you can use them to enhance your marketing and increase your sales.<\/p>\n

      \n
    1. Personalised shopping notifications are a very good idea for any local business looking to attract new customers. There are many different ways you can utilise this type of notification. For example:\n
        \n
      1. A restaurant could give its customers the option to be notified about seasonal specials or even menu changes. The notification could include a URL that takes the customer to a description of the product in question \u2013 or even to the reservations page, so they can book an appointment to visit and try out your offering.<\/li>\n
      2. A clothing store could ask its customers to select their favourite brands or items and then send push notifications based on their preferences. Do you have a customer who loves Kate Spade bags? Then you can notify them when you've received the latest models, increasing the chance that they'll visit your store to check them out \u2013 and buy one.<\/li>\n
      3. Service providers such as real estate agents can use push notifications to inform customers about available properties in a particular area or price range. You can even set up your push notifications so that your customers can track properties with specific features, such as built-in swimming pools or a particular square footage.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        These are just a few examples. Please note that these are personalised options tailored to the taste and preferences of an individual customer. The most effective push notifications are those that are tailored to the people receiving them.<\/p>\n

          \n
        1. Push notifications for promotional purposes are one of the best ways to announce a sale or special event. Because when you're having a sale, you want to be sure it's well-attended \u2013 and the same applies when you're organising a special event, like a party, fashion show or seminar. Here are some ways you can use push notifications to promote your business:\n
            \n
          1. Sometimes businesses decide to have a short-term sale. Rather than spending a lot of money on advertising that your customers may not see, you should send a push notification instead. This way you can inform your customers about when the sale is happening, what's on offer, and how much they can save.<\/li>\n
          2. Are you participating in a local event such as a trade fair or a fundraiser? You can inform your regular customers, who would not normally attend such an event, about it, thereby increasing the chances of your appearance being a success.<\/li>\n
          3. Do you have a new product? Push notifications are a great way to publicise a new product line or single product \u2013 or even a new service you offer. Personal service is becoming increasingly important for local retailers who have to compete with Amazon and other large online shops. If you offer a personal shopping service or anything else that might tempt customers into your store, send them a push notification to let them know.<\/li>\n
          4. You can also use push notifications to send out vouchers and promotional codes. Everyone loves discounts, and you can give your customers the option to sign up for regular voucher updates.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

            These are also some basic ideas, but you can use the same technique to promote any aspect of your business that falls outside the norm, such as a change in your opening hours or an expansion of your services.<\/p>\n

              \n
            1. Transactional push notifications are notifications that are specifically tailored to individual customers, based on their purchase history with you. Here are some examples of how you can use transactional push notifications.\n
                \n
              1. You can use push notifications to automatically send customers a receipt for a purchase. You can even combine the receipt with a push notification offering the customer a discount or a coupon if they shop again within a certain period.<\/li>\n
              2. You could use a push notification to suggest additional items that match an item a customer recently purchased. For example, suppose your customer bought shoes from you and a matching bag is also available. You could send them a push notification to let them know that you have the bag in your store.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                Both options offer added value and convenience for your customers, and are a great way to effectively utilise transactional push notifications. Ultimately, push notifications are an extremely effective way to engage with customers in a way that makes them feel valued. Since personalisation is so easy, you can provide a level of customer service not possible with traditional marketing \u2013 and this can increase customer loyalty and boost your repeat business.<\/p>","protected":false},"excerpt":{"rendered":"

                M\u00f6chten Sie neue Wege finden, um mit Ihren bestehenden Kunden zu interagieren? Eine der besten M\u00f6glichkeiten, mit Kunden in Echtzeit in Kontakt zu bleiben – und sie \u00fcber relevante Informationen wie Veranstaltungen und Verk\u00e4ufe auf dem Laufenden zu halten – ist der Einsatz von Push-Benachrichtigungen. Fr\u00fcher wurden Push-Benachrichtigungen ausschlie\u00dflich von Entwicklern mobiler Apps verwendet, aber … Read more<\/a><\/p>","protected":false},"author":2,"featured_media":236625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[35,4202],"tags":[1857,1858,1859],"class_list":["post-2280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-transruption-blog","tag-bringen-sie-ihr-marketing-auf-die-naechste-stufe","tag-tipps-zur-verwendung-von-push-benachrichtigungen","tag-was-sind-push-benachrichtigungen","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"\nBringen Sie Ihr Marketing mit Push-Benachrichtigungen auf die n\u00e4chste Stufe - 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