{"id":2000,"date":"2018-07-12T04:56:43","date_gmt":"2018-07-12T04:56:43","guid":{"rendered":"https:\/\/shop.sauldie.org\/?p=2000"},"modified":"2018-07-12T04:56:43","modified_gmt":"2018-07-12T04:56:43","slug":"the-rise-of-instagram-to-1-billion","status":"publish","type":"post","link":"https:\/\/risawave.org\/en\/der-aufstieg-von-instagram-auf-1-milliarde\/","title":{"rendered":"The rise of Instagram to 1 billion"},"content":{"rendered":"<p>As <a href=\"https:\/\/www.statista.com\/topics\/751\/facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> When Instagram was acquired in spring 2012, the photo-sharing app had just 50 million users and wasn't making any money. The fact that Mark Zuckerberg decided to spend $1 billion on the burgeoning competitor anyway was met with scepticism by some, while others saw it as a smart move to get in before Instagram really took off. In hindsight, the latter were right, as the following graph shows.<\/p>\n<p>The photo-sharing app now has 1 billion monthly active users, that <a href=\"https:\/\/www.statista.com\/chart\/12129\/business-profiles-and-advertisers-on-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advertising business<\/a> well underway and Instagram Stories is the <a href=\"https:\/\/www.statista.com\/chart\/10558\/daus-instagram-stories-whatsapp-status-snapchat\/\" target=\"_blank\" rel=\"noopener noreferrer\">first line of defence<\/a> from Facebook <a href=\"https:\/\/www.statista.com\/chart\/10558\/daus-instagram-stories-whatsapp-status-snapchat\/\" target=\"_blank\" rel=\"noopener noreferrer\">against Snapchat<\/a> and become. One can only imagine how much Instagram would be worth today, but given that Snapchat's parent company, Snap, is valued at over $16 billion with a fraction of Instagram's users, it is safe to say that Instagram's acquisition price was a well-spent billion.<\/p>\n<p><a title=\"Infographic: Instagram&#039;s Rise to 1 Billion | Statista\" href=\"https:\/\/www.statista.com\/chart\/9157\/instagram-monthly-active-users\/\"><img decoding=\"async\" style=\"width: 100%; height: auto !important; max-width: 960px; -ms-interpolation-mode: bicubic;\" title=\"#advertising\" src=\"https:\/\/infographic.statista.com\/normal\/chartoftheday_9157_instagram_monthly_active_users_n.jpg\" alt=\"Infographic: Instagram&#039;s Rise to 1 Billion | Statista\" width=\"100%\" height=\"auto\" \/><\/a><\/p>\n<p>Further infographics can be found at <a href=\"https:\/\/www.statista.com\/chartoftheday\/\">Statista<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When Facebook acquired Instagram in spring 2012, the photo-sharing app had just 50 million users and wasn't making any money. The fact that Mark Zuckerberg decided to spend $1 billion on the burgeoning competitor anyway was met with scepticism by some, while others viewed it as a smart move to get in before Instagram truly took off. In hindsight\u2026 <a title=\"The rise of Instagram to 1 billion\" class=\"read-more\" href=\"https:\/\/risawave.org\/en\/der-aufstieg-von-instagram-auf-1-milliarde\/\" aria-label=\"Read more about The Rise of Instagram to 1 Billion\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":236626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4181],"tags":[1766,1753],"class_list":["post-2000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unsortiert","tag-instagram","tag-facebook-en","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der Aufstieg von Instagram auf 1 Milliarde - 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