When Facebook announced its intention to float in early 2012, the company identified the ongoing shift to mobile as one of the biggest risks to its future success. If the shift to mobile was indeed the biggest challenge of Mark Zuckerberg's early career as the CEO of a multi-billion dollar company, he has navigated it admirably.
Facebook doesn't just earn the majority of its revenue with mobile advertising, but also owns some of the world's most popular apps. Earlier this week, Instagram announced that it now has more than one billion monthly active users and thus the fourth platform in Facebook's portfolio to reach this milestone.
A look at some of Facebook's competitors clarifies how difficult it is to achieve such acceptance. With Twitter, Snapchat, and Pinterest all struggling to reach 500 million users, it's hard to imagine any of them reaching a billion. But with great power comes great responsibility (just ask Spiderman), and Facebook is currently doing its best to take responsibility for what happens on its namesake platform. On Thursday, the company announced new measures to combat fake news and restore trust following recent scandals.
Further infographics can be found at Statista
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