Leadership in the Digital Age: Part 02: Flat Hierarchies and Modern Media

As the new employees of so-called Generation Y belong to the „digital natives“, i.e. people who grew up with computers and smartphones, Leadership 2.0 must also rely on these channels to be able to interact with employees on an effective level. Terms such as Internet Leadership and Social Media Leadership are the most important factors here.

Because employees not only expect a more team-oriented way of working, but above all internal communication that can be described as social media leadership.