{"id":269086,"date":"2018-07-11T20:22:36","date_gmt":"2018-07-11T20:22:36","guid":{"rendered":"https:\/\/shop.sauldie.org\/?p=1920"},"modified":"2026-03-14T13:25:45","modified_gmt":"2026-03-14T12:25:45","slug":"eher-beschweren-als-empfehlen","status":"publish","type":"post","link":"https:\/\/risawave.org\/de\/eher-beschweren-als-empfehlen\/","title":{"rendered":"Eher beschweren als empfehlen?"},"content":{"rendered":"<p>Kundenerfahrungen waren schon immer ein sehr wichtiger Faktor bei der Entscheidung der Verbraucher zwischen verschiedenen Marken oder Dienstleistern. Wenn Sie in einem Restaurant schlecht behandelt werden, w\u00e4hlen Sie beim n\u00e4chsten Mal wahrscheinlich ein anderes Restaurant. Aber heutzutage, im Zeitalter der <a href=\"https:\/\/www.statista.com\/topics\/1164\/social-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">sozialen Medien<\/a> und Empfehlungsaggregatoren wie Yelp, k\u00f6nnen Kundenerfahrungen, ob gut oder schlecht, \u00fcber die Kunden selbst hinaus ausstrahlen und pl\u00f6tzlich kann das schlechte Essen eines einzigen Kunden Dutzende, wenn nicht Hunderte von Kunden abschrecken.<\/p>\n<p>Laut einer neuen Studie der <a href=\"https:\/\/experiencematters.blog\/2018\/06\/04\/report-happens-good-bad-experience-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Temkin Group<\/a> neigen Menschen dazu, ihre Erfahrungen mit anderen zu teilen, sei es pers\u00f6nlich mit Freunden oder der Familie, in den sozialen Medien oder anderswo. Interessanterweise ist die Tendenz, sich \u00f6ffentlich \u00fcber eine Erfahrung mit einem bestimmten Unternehmen zu \u00e4u\u00dfern, st\u00e4rker, wenn die Erfahrung negativ ist. 34 Prozent der von der Temkin Group befragten Verbraucher gaben an, in letzter Zeit niemandem von einer sehr guten Erfahrung mit einem Unternehmen erz\u00e4hlt zu haben, w\u00e4hrend nur 27 Prozent eine sehr negative Erfahrung f\u00fcr sich behalten haben.<\/p>\n<p>Das folgende Diagramm fasst die Ergebnisse der Umfrage zusammen und zeigt, dass Verbraucher eher dazu neigen, ihre pers\u00f6nlichen Kundenerfahrungen mitzuteilen, als sie weiterzuempfehlen.<\/p>\n<p><a title=\"Infographic: More Likely to Vent Than to Recommend? | Statista\" href=\"https:\/\/www.statista.com\/chart\/14405\/sharing-of-customer-experiences\/\"><img decoding=\"async\" style=\"width: 100%; height: auto !important; max-width: 960px; -ms-interpolation-mode: bicubic;\" title=\"#marketing\" src=\"https:\/\/infographic.statista.com\/normal\/chartoftheday_14405_sharing_of_customer_experiences_n.jpg\" alt=\"Infographic: More Likely to Vent Than to Recommend? | Statista\" width=\"100%\" height=\"auto\" \/><\/a><\/p>\n<p>Weitere Infografiken finden Sie bei <a href=\"https:\/\/www.statista.com\/chartoftheday\/\">Statista<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundenerfahrungen waren schon immer ein sehr wichtiger Faktor bei der Entscheidung der Verbraucher zwischen verschiedenen Marken oder Dienstleistern. Wenn Sie in einem Restaurant schlecht behandelt werden, w\u00e4hlen Sie beim n\u00e4chsten Mal wahrscheinlich ein anderes Restaurant. Aber heutzutage, im Zeitalter der sozialen Medien und Empfehlungsaggregatoren wie Yelp, k\u00f6nnen Kundenerfahrungen, ob gut oder schlecht, \u00fcber die Kunden &#8230; <a title=\"Eher beschweren als empfehlen?\" class=\"read-more\" href=\"https:\/\/risawave.org\/de\/eher-beschweren-als-empfehlen\/\" aria-label=\"Mehr Informationen \u00fcber Eher beschweren als empfehlen?\">Weiterlesen &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":236626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[35,4202],"tags":[2601,2602,2603,2604],"class_list":["post-269086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-transruption-blog","tag-empfehlungen","tag-feedback","tag-kundenrezensionen","tag-online-rezensionen","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eher beschweren als empfehlen? 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